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What is "The Art of Negotiation in Realty", Basic learning for realtors and customers?

What is “The Art of Negotiation in Realty”, Basic learning for realtors and customers?


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Negotiation is the old concept in the history of human civilization. To come on the table to negotiate is an art and the solution of every single conflict or debate. Human history is full of wars and conflicts for many thousands of years. There were brutal wars in the past on different issues caused the lost of million of human life and at the end issues solved in negotiations. This art remains popular from time to time.Negotiation is essential to find out out best results and make win win situation for everyone. It’s an art with is god gifted. People with natural Negotiation qualities always successful in life and become bosses, leaders and high rank position in different aspect of life. However, People can learn this art from the experience of success and failures.Different experiments in life, incident and day to day communication also bring the expertise of negotiations in human personality. Moreover, In the modern world the art of Negotiations can learn as there are many experts, coaches and mentors discuss on this topic through interviews and lectures. Any individual can learn this art from mentors on Google and YouTube there are thousands of video and text literature available.

The art of negotiation in real estate business to learn and use the expertise of negotiation in the real estate business where there is a tough life and competition among realtors and also with customers very important. Negotiation is the basis of trade and takes time for individuals to learn its ad use it. However, Brokers must learn this art quickly in the real estate business. Experience people is a guide for new individuals in the field of business. Even the world is more commercialize still this tool remains the part of business.The large business deals require negotiation and a person need to be confident on the table. Because confidence on your point can give you success and if a person unable to justify his/her point can lose the money. In real estate many deals fail because brokers do not know how to complete the deals. Moreover, Sometime customers also unable to understand the position of the market. Its not all about realtors . However, The most of customers do not know this art still if a broker is aware of this skill he can bring a customer on the table. Remember for customer broker can be a just person or individual, but for you as realtor or brokers’ customers are many and they are a business and source of income for you. Every single customer or investor is important for you and the skill of negotiation can make you successful realtor.

Structure of the negotiations in Real Estate Business 

Just as a broker you need to think and go out of the box when you deal with customers. Here you can understand with the situation 

Step 1

As a broker you are advertising a property As a broker you must know what you are offering in the property you must know following things Price of the property An area where the property is located Features of the property (rounding facilities in area)

Step 2

As a broker you must invite the customer to visit give so you must sift single about property basic things and bargaining option to customers.Remember, if the customer is accepting your invitation to visit that’s your first success. 

Step 3 

Give a complete brief and visit for your customer and second you must ask offer if customers like your property

Completing the basic step there are three main steps in negotiating 

 1. Establish the issues being negotiated 
 2. Gather information about issues 
 3. Build a solution of the problem