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How to Use Instagram in Real Estate Marketing in 2019?

How to Use Instagram in Real Estate Marketing in 2019?

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Instagram in real estate marketing


Instagram is the form of social media network own by Facebook since 2012.It was created by Kevin systrom and Mike Krieger on October 2010 on iOS system. Now Instagram operated in Android, Windows 10, Windows 10 Mobile etc. Instagram is a photo and video sharing service on social networks. Instagram also available on websites and apps. The app allows users to upload photos and videos to the service, which can be edited with various filters, and organized with tags and location information account’s posts can be shared publicly or with re-approved followers. Users can browse other users’ content by tags and locations. In 2019 Instagram has published more than one billion photos and videos and the number of users are in millions. In beginning it was for personal use and again like a Facebook it attracts business companies and marketers for advertisement purposes just with the help of photos and videos The majority of customers in Instagram made it the subject of criticism Although praised for its influence, Instagram has been the subject of criticism, most notably for policy and interface changes, allegations of censorship, and illegal or improper content uploaded by users.

Instagram and Real Estate Marketing

Instagram where people upload photos and videos everyday. The popularity in public attracts business companies to use Instagram for promotion of the brand and products. Instagram now offers business accounts along personal accounts. In business accounts there are options for companies to paid Instagram for advertisement and promotion. Instagram algorithm is same like Facebook every specific, target oriented and customized. Instagram is more smarter than Facebook because of its filters and features.As Instagram is a visual medium of communication so it requires high quality of image and videos to attract customers. Moreover, It is the most suitable for company’s branding. it is a useful tool to memorize the brand image and name with visuals. In the real estate business its necessary for realtors to promote business on Instagram. It helps to promote listings of new home or house for sales. 

Realtors or real estate marketers must follow several steps on Instagram for successful marketing

  • Create a business Instagram account 
  • Fill all boxes with complete information about company brand Create high quality images  
  • To make high resolution videos 
  • Put relevant texts or information 
  • Make a brand niche 
  • Follow same category business 
  • Follow real estate experts
  • Use caption with video and Image
  • Use hashtags related real estate 
  • Use story feature daily